This April, the Walker Art Museum was the venue for the annual ASID Distinguished Speaker/Industry Partner Event.  Attending members were treated to a beautiful view of downtown Minneapolis from the Walker’s Sky Lounge while enjoying the return of popular speaker Terri Taylor. Taylor, who is a member of both ASID and IIDA, is an interior design business expert and coach.  She addressed two topics at this event. In her first conversation, she discussed “How to Afford an Assistant.” Taylor provided insight into running a successful business without having to work evenings and weekends.  Her ever present message for designers was to focus on abundance as a strategy to reach their financial goals. She touched on important topics such as keeping clients on a budget and setting your fees, and spoke to attracting the clients you want while creating a career you enjoy. The second discussion was titled; “Get Out of Your Own Way: The Art of Mindful Choices”. She led the group in a provocative and interactive discussion where participants were asked to examine which thoughts and practices may unintentionally stand in the way of their success.  She offered tips on how to overcome scarcity-based thinking and make room for abundance in one’s life by following her five strategic steps:

  1. Saying what you want
  2. Taking responsibility for your financial success
  3. Living in a fertile environment
  4. Stopping scarcity beliefs
  5. Uncovering hidden beliefs

She dove deep into the topic of hidden beliefs and provided instruction around discovering one’s personal values. These beliefs may hold a person back and she encouraged her audience to redirect their thoughts with those that attract success and opportunities. Taylor mentors interior designers through her Interior Design Business Academy and offers a variety of programs to help them grow their businesses. Programs include online coaching, project estimating, strategy sessions, and her Design Biz summit. She offers additional resources through her website: This website provides a wealth of resources at any level of interest in her business and mentoring program. In addition to Taylor’s seminar, industry partners were provided space to share their latest innovations and services offered to our local design community. After the speaking event, the evening was complimented with light bites and refreshments as ASID members networked and nurtured relationships within our design community. It was topped off with a tour of the Walker museum.