- You develop your own “Design Voice”, you are often recognized for you own design style.
- You dig beyond surface level knowledge of your style and you really start to research, analyze, and innovate your new strategies.
- You spend less time researching trends and techniques and you create and perfect your craft.
- You avoid the short-lived trends, keeping you separated from the “me too” designers.
- You are focused and you have a clear direction of what you are looking for.
- You start receiving clients that you really want to work with- and those who want to work with you for your specific style
- You will feel that there is not a ton of variation between each project.
- Your specific style may become outdated.
- Your specific style will evolve over time.
- You will create a narrow range of clients, rather than adapting to each style and the needs of the client. This can result into less overall work.
- You may feel you are missing out on different trends with being disciplined to sticking to yours.
- You may become known as someone who is “pickier to work with”.
- You never bored trying different styles.
- You will get to work with a range of clients.
- You will evolve with the styles and the times.
- Your designs will be more personalized to the client.
- You will be known as being easy to work with.
- You will never be bored, there will always be interesting projects- often a fusion of styles.
- It becomes harder to develop your “voice”.
- You are more at the whim of clients needs- rather than them coming to you, desiring your unique style.
- You don’t dig deep enough into a single style to innovate within it; you only skim the surface when you try different styles.
- You spend more time following design trends and learning the latest styles and techniques.
- You may feel a potential lack of focus or artistic vision, due to not having one style that you always come back to.
So, Which is better?
Could not be more of a gray answer, but it is true. This is dependent on personality type, and what are you like as a designer and what you want out of your design career. After reviewing the pros and cons, hopefully it speaks clearly to you and your designs. You can combine both, pick and choose, craft the elements that work best for you. Just know the more you do one, the less you do the other. The more you experiment, the less time you are spending honoring your preferred style or solidifying your expert niche.